Santiago has directed, created, and produced dozens of projects across Museums, Permanent Art Installations, and Audiovisual Shows.

As Co-founder and Director of Operations of Quarso Multimedia-Studio (Mexico City, 2012–2022), he collaborated with artists from around the world, developed work for brands like Adidas and Mercedes-Benz, and presented pieces in international art fairs such as the Arte Laguna Prize in Venice.

He later joined Digital Ambiance (San Francisco, 2022-2025), a studio specializing in permanent light and media installations, where he served as Director of Production, overseeing the creation of large-scale, technology-driven artworks that merge architecture, design, and storytelling.